Winning DTC in 2026: Real Strategies to Sell Smarter This Year
WavenDean Fernandes, Brand Activator at TIG Brands, moderated the discussion with three marketing leaders:
CJ Bruce, CEO of The Missing Ingredient
Kevin Weatherall, CEO of Fluenti Commerce
Here are a few takeaways from our panel:
Use DTC as your testing ground first before moving into retail
Organic content still works
Micro and nano influencers outperform
Email and SMS are your highest-ROI owned channels
AI is a great content partner, not a replacement
Think of your channels as flywheels, not silos