Smart Sustainability: Cost-Effective Strategies for CPG Brands
Alexandra Crane, CPG Operator & Sustainability Leader, moderated the discussion with three marketing leaders:
Danielle Jezienicki, Founder of Impact FWD
Jennifer Mason McLaughlin, Co-owner of Indie Ink Solutions
Brittany Sambol, Sr. Vice President, Global Supply Chain of Yerba Madre
Here are a few takeaways from our panel, where we:
Learned how packaging strategies can reduce waste and lower costs
Examined sourcing practices that make sense at your current scale
Uncovered hidden waste across operations and ways to address it
Walked away with one actionable step to implement in the next 30 days