Gen Z Decoded: How Modern Brands Design, Package, and Communicate for Growth
Mario DiFalco, Founder of Illuminate Growth Partners, teed us up for three presentations covering insights about the Gen Z consumer: behavior, content consumption, social trends, and the pillars of Gen Z packaging. Each speaker brought a unique perspective on how brands can reach Gen Z.
Gen Z Consumer Insights & Trends: Colleen McGinnis, Senior Director of Fresh Emerging Acquisition & Partnerships, NIQ
Marketing to Gen Z: What Resonates: Paul Kagiwada, Creative Director, Trinity Brand Group
Gen Z Packaging Trends & Playbook: Sanders, Owner / Chief Creative Officer, NUEX Creative