AI in CPG — Innovation Pipeline and Product Development
Alexandra Crane, CPG Operator & Sustainability Leader, moderated the discussion with three AI experts:
Ashley Sherry, Co-Founder of EmpathixAI, has applied her background as a behavioral scientist to develop an AI platform with the aim to provide:
"Deep 1:1 data that provides incredible insight into human beings ... What's going to sell? What's going to be resonant? And how to change."
⏵⏵ Connect with Ashley on LinkedIn
Steve Gundrum, Chief AI Officer of Mattson, shared how AI is charing the role of innovation:
"[AI has] the Ability to dramatically expand your creative surface area."Peter Barrick, CEO of Rivalz Snacks, has used AI to develop his CPG company's groundbreaking approach to cooker/extruder technology. He also shares how AI is helping them win on shelf:
"[AI provides] opportunities to continuously improve your product once it's out in the market."
⏵⏵ Connect with Peter on LinkedIn