Help us shape the future of Naturally NorCal.
Why Naturally NorCal?
Community • Collaboration • Transformation
We believe in the power of coming together. This merger blends the strengths of two vibrant communities into one dynamic force, ready to serve and support the Natural Products ecosystem across Northern California.
Our Mission is to harness, accelerate, and elevate the power and impact of conscious business practices in the natural products ecosystem.
“The merger of these two great organizations just makes sense for the entire community. Naturally NorCal will be a more efficient and effective organization as we pool our resources to better serve this incredible community of brands, service providers, and entrepreneurs.”
DREW MCGOWAN
BOARD CHAIR
NATURALLY BAY AREA
SUSIE PICKEN
BOARD CHAIR
NATURALLY NORTH BAY
Better Together: Unlocking New Opportunities
Enjoy enhanced programming and events designed to inspire and educate.
Connect with a broader, more diverse network — from seasoned industry leaders to innovative startups.
Be part of an inclusive community that spans from the North Coast to the Central Valley.
Access more opportunities to grow, collaborate, and make meaningful connections.
Meet Our Community
Company Members of Naturally Bay Area and Naturally North Bay
Norcal Buzz
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![Mike Scheu headshot]()
"Straus Family Creamery is proud to have supported and benefitted from being part of Naturally NorCal since its earliest days as the North Bay Food Industry Group (FIG.) Straus’ engagement over the past 13 years has afforded our employees opportunities to learn from and learn with industry peers, and to collaborate and network with the talented people who make the natural products community a special one. Naturally NorCal helps our team engage with, contribute to and learn from our vibrant community."
MIKE SCHEU
President
Straus Family Creamery -
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"I’m thrilled about the merger of Naturally Bay Area and Naturally North Bay to form Naturally NorCal. It creates a powerhouse of amazing innovative brands and valuable service providers to foster synergies that drive innovation and growth. This merger encourages new thinking and collaboration, unlocking fresh content and opportunities for the Bay Area natural products industry. The combined entity promises a wave of newness, setting the stage for a vibrant and dynamic future."
KAREN IVANIS-ROGERS
Sr. Director of Business Ventures
Albertsons Companies -
![Rodney Clark headshot]()
“We are excited to see these two organizations coming together to leverage best practices and align resources to create a larger, more effective and focused organization to support our communities across the Bay Area and beyond. We support this transition fully and we hope everyone will help make it an even bigger success within the Naturally Network.”
RODNEY CLARK
Managing Partner & Co-Founder
Aspect Consumer Partners
Frequently Asked Questions
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It just makes sense. We can take the best of both organizations and merge it into one stronger organization that better serves this community in Northern California.
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To harness, accelerate and elevate the power and impact of conscious business practices in the natural products ecosystem through community-based programming, networking, influence and collaboration.
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Change can be good! The merger of Naturally Bay Area and Naturally North Bay into Naturally NorCal will expand these opportunities across Northern California. You’ll have access to even more events, networking opportunities, education, etc.
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Yes! Many memberships renew in January 2025, so this is perfect timing. Any membership/partnership with a different renewal time will be automatically transferred to Naturally NorCal. Please contact us with specific questions.
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Yes, but for the better! You’ll have expanded access to even more events, networking opportunities, education, connections, etc. across Northern California.
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We’ll be expanding both in-person events across Northern California and also expanding our virtual events where anyone can attend.
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This merger will allow for expanded programming. We’ll be taking the best of both organizations to create this new organization to better serve this community.
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Yes, you will receive an email to confirm/update your account once the Naturally NorCal account is created.
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Executive Director - Jill McLewis
Director Programming - Monique Llamas Buckler
Board Members from both Naturally Bay Area & Naturally North Bay will be on the Naturally NorCal Board.
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We will be officially launching Naturally NorCal in January 2025. Renewal notices will be sent to Naturally North Bay & Naturally Bay Area members beginning in October/November for those with January renewals.